This is a client that we had initially signed for Facebook ads. However once we had the chance to work with them for a couple of months we pointed out some holes they had with their email marketing. They had been struggling with growing their email list and most of their campaigns struggled with low Open rates (10-15%).

Once we took over their email marketing as well, we managed to TRIPLE the revenue they were getting! The thing they were missing out on was A/B testing which we utilised perfectly to improve their sign-up forms, campaigns and Flows across the board! Now they have a submission rate of 3.5%, over 50% open rate and close to 3% click rate!