Facebook Ads
Before
- Too much focus on retargeting
- No iteration on creatives
- No strategy
After
- Strategy that focuses on Prospecting rather than Retargeting
- Improved traffic to the website due to better creatives which resulted in more sales
- Focused on key performing metrics
We got in touch with this business via a referral from another one of our clients. They had been getting around 2-3x ROAS by themselves and wanted to know if and how we could improve the results.
After reviewing their ad account we sent them a report with key focal points:
- Divert their focus from retargeting to prospecting - they were heavily reliant on that.
- To reproduce their successful creative types (i.e unboxing videos, 3D product videos ect)
- Finally we suggested a more intentional approach to their advertising - created a tailored strategy!
They agreed to the changes we proposed and started working together. Soon after we saw an increase in ROAS - over 6x compared to their 2-3x previously.