Email Marketing

$294,766.31

Revenue Generated

38.21%

Of Total Revenue

6

Months

Before

  • Poor segmentation
  • Inadequate designs
  • No strategy
  • Struggling benchmarks (17% open rate, 0.9% click rate, etc.)

After

  • 38% of total revenue coming from email
  • Great on brand designs
  • Tailored strategy - updated month to month
  • Excellent benchmarks - (55% Open rate, 2.1% click rate)

This brand had a fairly well established online presence, and was doing quite well with their online sales. One thing they knew they were lacking was the Email Marketing side of the business. They didn’t have many Flows set up and were not effectively segmenting their email list. They were getting 25% of their total revenue from email, which isn’t bad but there was definitely room for improvement.

When we signed them up, we first improved their existing flows and added a few additional ones. Then with the correct segmentation and appropriate email campaign structure we massively improved their email campaigns as well. In six months brought them to an amazing 38% of total revenue coming from Email Marketing.